Usability Website Reviews
Indepth Website Review - Usability
WhatsWanted believe that all websites should be written for their Users and not their designers or owners and, as it is very difficult for designers/owners to be objective when critiquing their site or intranet, WhatsWanted provide a full Website Review Service.
Studies have shown that almost 40% of online purchase attempts fail because of badly built Websites.
Studies are not needed to show that lack of search engine placement reduces traffic to a mere trickle!
On the other hand, great usability offers several benefits:
- Increased Sales
- Improved branding and visibility
- Improved customer satisfaction
- Increase in repeat visits
- Longer visits
- Easier navigation
The WhatsWanted Review involves a small group of usability specialists who examine the interface and judge its compliance with recognised usability principles or 'heuristics'. The Review is a highly cost effective way to improve the usability of a design or to support the business case for a full redesign. Website Reviews are often carried out in conjunction with an accessibility audit - the need to comply with the Disability Discrimination Act 1995 is now imperative.
Part of the review can place emphasis upon recommendations to improve search engine placement if required.
Who Benefits from the Report?
Marketing Directors, Sales Directors, Project Managers, Webmasters, Graphic Designers and, ultimately, Users!
Description
Our expert reviews provide an immediate tactical analysis of your website to correct confusing elements of the current site design. The review is timed to match your busy release or redesign schedule. We address both ergonomic showstoppers at the detailed design level (colour, layout, wording) and deeper issues at the overall navigation level. We suggest specific redesign solutions for enhancing the user experience with specific severity and criticality ratings.
WhatsWanted will thoroughly review your site or intranet, and provide:
- Analysis of interface architecture including consistency between task flows, mismatches between task flow and screen flow, and menu structure
- Analysis of page flow efficiency including navigation bottlenecks
- Review of site branding
- Suggestions for changes to improve search engine placement (if required)
- Critique of detailed design including page layout and task flow, controls selection and behaviour, colour and wording
- Review of graphics and animation
- Prioritised list of selected design changes
Contact us today and reclaim that 40%.
