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Top Six Reasons Why
Websites End Up Unusable! |
Understanding
how websites end up with a low score for usability will
help you avoid the same mistakes in the future.
Here are the top six reasons we witness in the
marketplace:
- Web developers (internal or outsourced) focus on
features or the technical implementation and pay no
attention to the end user. This is particularly true
with Intranet deployments, where developers assume
that because the users are 'staff' they know what
will work!
This defies the first rule of good usability:
Know Your User.
- Designers and developers are often highly technical
with skills in programming and other analytical
or creative areas. Users, however, act and think
in a totally different way that is difficult for
'techies' to understand.
- Web developers are often entranced by Form,
at the expense of Function. Web developers focus
on what the site will look like, rather than how
it will be used.
- In a word, fashion. Web designers love the latest
widget and will do anything to incorporate it in their
work. In fact, they believe they absolutely must –
otherwise they are not at the 'cutting edge'. A terrible
example of this has been the explosion of flash animations
at the entrance of business-to-business websites.
The worst are those that you cannot skip and are forced
to watch!
They rarely tell you anything useful and stop
you getting on with the job at hand.
- Most people assume that good usablity just happens
because we all have 'common sense'. In fact, as far
as usability is concerned, common sense seems to be
in pretty short supply!
Good usability results from many iterations and regular
development using scientific and methodical principles
over a period of time.
- Many people with little or no user-interface design
experience are making critical decisions about the
look, feel and logical model of websites. These could
be either internal management staff or outsourced
developers.
Contact Us today if you
have suffered or are currently suffering from issues
like these. Let us help, we will exceed your expectations |
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© 2003 WhatsWanted
Ltd
Brighton & Hove, Sussex
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