Engage Asia appoints Software Services Director to
support launch of New Software Division in Asia-Pacific
Klyve Dawson to head Engage’s software consulting
service in Asia and Australia
Hong Kong, 27 February 2001 - Engage, Inc. (Nasdaq:
ENGA), a leading enterprise marketing software and interactive
media company, today announced the appointment of Klyve Dawson
as the Business Development & Client Services Director in
Asia and Australia, to coincide with the company’s strategic
launch of its Software Division in Asia.
To support the Software Division, Mr Dawson will head
Engage’s software consulting services in Asia & Australia.
In this newly created position, Mr Dawson will be responsible
for overseeing client training and value-add consulting
services to help clients maximise online revenue opportunities
for e-businesses in Asia and Australia.
”We are extremely pleased to have the addition of Klyve to
the Software Division’s team, said Colin McIntosh, Managing
Director of Engage Asia & Australia“With his extensive
experience as a software and business consultant for
advertisers, marketers and e-businesses, Klyve will be an
invaluable contributor to our business by providing a
consulting service to clients.”
“As we introduce some of the most advanced marketing and ad
serving software available in the world, Klyve will play a
central role in assisting the Software Division to become as
strong as our Media Division’s business in Asia,.”
Coming from Engage’s UK office in London, Mr Dawson was
previously International Training Manager and Technical &
Business Consultant, responsible for end-user and technical
training for the Engage suite of products in Europe, Asia,
Australia and South America. His extensive knowledge of
advertising, marketing and promotion via the Internet catered
to a wide spectrum of needs from small and medium enterprises
(SMEs), to multinational conglomerates.
Working with Engage internationally, he was responsible for
ensuring that clients had a comprehensive knowledge of the
Internet and Engage products, ensuring they maximised their
revenue opportunities. This included consulting with a
client’s management team to understand their commercial
objectives, and then providing technical advise and training
to ensure the clients utilised the full capabilities of the
software, and achieved their objectives.
“This is the ideal time for Engage to be introducing its
software line to this market, so I am thrilled to be joining
the Software Division team,” said Mr. Dawson. “There is a
large opportunity here as marketers in Asia are now
recognising the need to advertise in multiple mediums and with
the most advanced and accurate applications, and sites are now
looking for software and technology that drives greater
revenues.
Prior to his work at Engage UK, Mr. Dawson was Financial
Accounting Software Trainer and Webmaster at Concept
Integrated Systems (CIS) in England. He took charge of the
training program for CIS and also supervised the
implementation of the company’s website.
About Engage Asia: Engage Asia was established in
August 2000 following Engage Inc.’s full stock acquisition of
Space Media Limited Holdings. Engage Asia is headquartered in
Hong Kong and has offices in Singapore and Malaysia, and
authorised agents in Korea, Thailand and China. For more
information on Engage please visit www.engage.com/asia.
About EngageŽ Engage, Inc. (Nasdaq: ENGA) is a leading
enterprise marketing software and interactive media company. A
majority-owned operating company of CMGI, Engage enables
companies to harness the power of interactive marketing to
create more loyal customers, maximize revenue, and increase
brand visibility and recognition. Based in Andover,
Massachusetts, Engage has European headquarters in London and
offices worldwide. For more information on Engage please visit
www.engage.com.
Statement Under the Private Securities Litigation Reform
Act This press release includes forward-looking information.
All statements other than statements of historical fact are
forward-looking statements. These forward-looking statements
are subject to a number of risks and uncertainties detailed in
Engage's 2000 Annual Report on Form 10-K and from time to time
in Engage's other reports filed with the SEC.
### Engage Contacts:
Ross Hughes Marketing Manager Engage Asia / Australia
+(852) 2110-3102 rhughes@engage.com
Jacqueline Russo Senior Consultant Hill and Knowlton, Hong
Kong jrusso@hillandknowlton.com.hk +(852) 2894-6322
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